People on social media despise Clean & Clear, so we had to overcome that hurdle as the social media team for Clean & Clear.
Manga Panel Social Carousel
So thankful the team let me concept, write, illustrate, and lay out this manga panel solo in a day and a half. Also thankful for the client, Ethan, for letting a zit that retrospectively looks like a nipple grace Clean & Clear’s social media feeds.
Nice (and occasionally odd) things said about this:
CW / AD: Me
Zodiac Facts
Judging by the amount of people thirsting for Morning Burst in the comments, we may have anthropomorphized these products a little too well.
(P.S. It says 191 likes in this embedded thumbnail, but if you look at the Instagram account it says 99,626 views and 19,080 likes. I choose to believe Instagram, since it makes us look cooler.)
More nice things Tracy and I found while shamelessly snooping on this post:
AD: The Amazing-and-Otherworldly-Talented Tracy Keller ; CW: Me
Lofi Loop
Another anime post for Clean & Clear?! Yes. The Venn Diagram for people who like anime and people who like Clean & Clear is a circle. We know our place.
(Same thing here about the Squarespace downplaying that this actually got 70,415 views and 11,695 likes. I’m starting to believe in a Squarespace conspiracy here. Only time will tell.)
AD: The Amazing-and-Otherworldly-Talented Tracy Keller ; CW: Me
Embracing the 2000s
Clean & Clear will never be the hip, Gen Z skincare brand while maintaining the same formulas and packaging it’s had since the beginning of time (1956). So we leaned into the whole remember-when-the-world-wasn’t-broken-and-your-face-smelled-like-grapefruit? thing.
I got multiple death threats for this tweet.
If there’s one thing people hate more than grapefruit-scented exfoliants, it’s scene-kids.