For Extraordinary Men.
I met a man that said he used Dawn (not Dove. Dawn. The dish soap) as a body wash. I wish this utter lack of personal hygiene was limited to this atrocity, but it’s not. Only 20% of straight men have a skincare routine, and less than half wash their faces at all.
When a man does use skincare, stats show that a woman generally buys his hygiene supplies. Using this research, we targeted both men and women by showcasing how attractive it is when a man has his skin together.
CW/AD: Me
(Fun facts about this campaign are beneath the work so keep scrolling if you want to know the top non sexual turn-ons for women.)
A Box for Bachelors
We’ll surprise and delight fan-favorites on The Bachelorette with kits to help them get their skin together.
Complete with samples, swag, and personalized notes, these lovable-but-hopeless bachelors can boost their brownie points before the next rose ceremony.
A closer look if you don’t have access to a microscope:
Prankvertising
Placed in the self-help section of bookstores and filmed for content.
Another closer look:
#BestSkinWins
Spreading some much-needed hygiene positivity on the interwebs.
Fun Facts:
This campaign is just as much a PSA as it is advertising. Men, please wash your faces. I implore you.
As I presented the research, only one man in my class made eye contact with me.
He had great skin. And was gay.
I got a freelance storyboard artist gig from this.
According to various articles, the top non-sexual turn-ons for women included “making eye contact”, “talking excitedly”, and—my personal favorite—“having a book on his bedside table”.
Smelling good and decent hygiene also made it on most of the lists.
The top non-sexual turn-on for men was “maid outfit”.
That still feels like sexual turn-on to me, but I digress.