I joined the small, mighty, meaty Impossible creative team in February 2024 to develop the new Impossible voice.

In September, I became the sole writer and Head of Copy, writing hundreds of brand touch points on a global scale—including four new product launches, nine actual cows, 146 website pages, packaging, billboards, in-store displays, social media content, pop-ups, merch, menus, podcast plugs, and a brand partnership that shattered everyone’s Fourth of July hopes and dreams (but that got its own section on my site.)

The rebrand won six awards, including Fast Company’s Brands that Matter 2024 and Inc.’s Best in Business 2024.

So, with all of that, it’s hard to pick pieces for my measly Squarespace site. If you’re not Impossible-d out by the end of this page, email me and I’ll send you way more examples. Promise.