The Beauty of Measurements
Math boobs. A campaign after Elon Musk’s own heart.
ThirdLove, an online lingerie retailer, is known for being comfortable. However, unlike all other brands that baselessly tout comfort, ThirdLove has proof. Each bra is based off millions of women that take the ThirdLove Fit Finder Quiz. The ever-changing data also dictates the development and constant improvement of styles and sizes, keeping ThirdLove’s fit always ahead of the curves.
AD Partner/Designer: Mingchen Shentu;
CW/AD partner: Me
(Awards and fun facts are beneath the work so keep scrolling if you’re wondering how pizza and Perler beads were vital components to this campaign.)
AR Mirror
ThirdLove will install pop-up locations with augmented reality mirrors. The mirrors will display the Fit Finder quiz around the patrons and match their skin colors to their optimal nude shade.
Fun Facts:
The kinetic bra sculpture works out mathematically, and would only cost around $10,000 to build.
For the sculpture blueprints, I made around 25 cross-sections out of Perler beads on graph paper. Turns out, I could’ve just used calculus. I’m still mad about it.
I bribed Ben Bayes, UT’s 3D animation professor, with pizza so he could help me learn Maya (“learn” is used very loosely here) on Thursdays from 7pm-11pm.
I bought a ThirdLove bra after working on this campaign, it fits nicely.
Awards:
2019 Austin Addy: Gold — Art Direction
2019 Austin Addy: Bronze — Print Advertising
2019 Austin Addy: Bronze — Cross Platform Campaign