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2019 Austin Addy: Gold — Art Direction
2019 Austin Addy: Bronze — Cross-Platform Campaign
2019 Austin Addy: Bronze — Print Campaign
ThirdLove is known for being comfortable, not sexy. However, unlike all the other brands that claim to be the most comfortable, ThirdLove has empirical data to support their claim (pun intended). We wanted to capitalize on the unique opportunity to juxtapose hard facts with the softness of women’s bodies.
Partner: Mingchen Shentu